Brand Guidelines.
Welcome to The Brook Church's Brand Guidelines. This is a detailed guide for the usage and details of your brand, including: the logos, logo variants, color usage & codes, visual & icon style, and typography. This is intended to be used as a reference to ensure that branding consistency is maintained across all platforms as your business grows and expands its marketing efforts.
Logos
One of our most recognizable elements of brand identity. Consistently applied placements, clear space, and color treatments ensure our logo remains iconic in any context. Download them, use them where you use logos. You know the rules, no putting it upside down, stretching it, or doing anything else funky.
Primary
Horizontal - Primary
Horizontal - White Text
Horizontal - Black
Horizontal - White
Mascot (if applicable)
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Misuse
It is important that the appearance of the logo remains consistent. It should not be reinterpreted, modified or embellished. No attempt should be made to alter the logo in any way. Below are some mistakes to avoid.
Skewed
Stretched vertically
Stretched horizontally
Tilted
Drop shadow
Vertical orientation
Scalability
The logos were designed and tested to work at various sizes. The minimum logo size for adequate legibility is 16px height. Never go smaller than this. Establishing a minimum size helps ensure that the logo’s legibility is never compromised.
Smallest
Largest
Clearspace
When applying our logo, it is important that it is given enough space from the margins and other elements on the page.
Describe the clearspace logic here
Clarity
When creating a composition, it is important to have enough contrast between background and logo to maximize legibility. Below are some do’s and don’ts for logo clarity.
Similar colors
Dark on dark
Light on light
Colors
Our main palette uses the following colors to help bring a unique identity to your brand, and is used in logical ways throughout to guide users and create the emotional connection we're after.
Primary
Black
Light Grey
White
Shades
Black
Light Grey
White
Neutrals
Black
Light Grey
White
Typography
Straight-forward with a polished simplicity, our typography gives all the key information but never talks over the main content.
We follow general typography sizing and proportion guidelines, seen below. These sizes are intended for keeping proportional hierarchy, alignment, and visual structure in the typography system. It is recommended not to use type that does not adhere to one of these preset styles unless a specific use case should arise for a unique style.
Primary
The primary font of our brand is ________. We will use this for our headings and larger text styles.
Heading H1
Heading H2
Heading H3
Heading H4
Heading H5
Heading H6
Secondary
The secondary font of our brand is ________. We will use this for all body copy, utilities, and smaller text styles.
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Lorem ipsum diam quis enim lobortis scelerisque fermentum dui faucibus in ornare quam viverra orci sagittis eu volutpat odio facilisis.
Lorem ipsum diam quis enim lobortis scelerisque fermentum dui faucibus in ornare quam viverra orci sagittis eu volutpat odio facilisis.
Lorem ipsum diam quis enim lobortis scelerisque fermentum dui faucibus in ornare quam viverra orci sagittis eu volutpat odio facilisis.
Lorem ipsum diam quis enim lobortis scelerisque fermentum dui faucibus in ornare quam viverra orci sagittis eu volutpat odio facilisis.
Visual Style
Iconography
The iconography style for our brand is minimal, clean, and informational. When used, the icons follow a few simple guidelines:
- Guide point #1
- Guide point #2
- Guide point #3
Brand elements
The brand elements for our brand are minimal, clean, and informational. When used, follow a few simple guidelines:
- Guide point #1
- Guide point #2
- Guide point #3
Photography
The photography style for our brand is minimal, clean, and informational. When used, follow a few simple guidelines:
- Guide point #1
- Guide point #2
- Guide point #3
Brand tagline here
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